Business Strategist · Venture Builder · Creative Marketer
Co-Founder of Erben Group and WhereWeBegin. I started in journalism, photography and video, then moved into operations and go-to-market, and now build ventures and the ecosystem around early-stage founders.
Erben Group / WhereWeBegin
Building a venture builder and its first venture at the same time. One shapes how companies get made; the other widens who gets to start one.
Erben Group (opens in a new tab) WhereWeBegin (opens in a new tab)
Sedifly
Working across the founders’ agenda at an early-stage education company: how it goes to market, how it operates, and how the organisation grows into new markets.
The Writer’s Room · HYPE Singapore & The UrbanWire
Leading the editorial team behind HYPE Singapore and The UrbanWire: deciding what gets told, how, and for whom, across print features and video. Produced work including a short documentary on the closing of Golden Mile Complex and the three-part Lunchtime Kakis series.
Ministry of Home Affairs
Feature writing, interviews, photography and graphics for a public institution, making large, complex work legible to the people it serves.
Bachelor of Arts, Political Science and International Relations
Majoring in Political Science & International Relations, with a second major in Enterprise & Innovation.
Diploma in Mass Communication
Minor in Psychology. Journalism and writing, marketing, and video, studio and radio production, alongside design modules including digital media fundamentals and user experience design.
Find the problem behind the problem.
Make people care.
Ideas aren’t valuable until they move.
